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Your Most Valuable Asset- Your Customer Database

Apr 24, 2009
Sales
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Here in sunny San Diego, I’ll continue on my theme from yesterday that the purpose of a business is to create and keep customers…

It should not come as too much of a shock that the most valuable asset of a business is the customer database.

You do have a customer database I hope…

You should make it a habit to collect contact data and other information that will allow you to sift and sort this list for your marketing activities.  In some businesses like a restaurant having the birthday is very important because then you can send them an offer to get them (and their family!) in the business with a special offer. 

The list needs to be maintained to keep it becoming stale. People move, names and businesses change, etc.

I keep my customers (people who have given me money) separate from those who I suspect might give me money at some point.

The Quality of the List and the information on it is more important than the size of the list, or the quantity of names on it.

Soon, we’ll discuss how to Unlock Maximum Value from your #1 Asset—Your Customer Database.

Have a great day!

Rob

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25 Comments
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25 Comments

  1. John HoNo Gravatar (86 comments)  •  Apr 24, 2009 @8:09 am

    Rob,

    Yes, the money is in the quality list of customer data base.

    It’s the business gold mine as it’s much easier to sell to existing customer than to a new one.

    John Ho
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress Blog)
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Money Page)

    Reply

  2. Pam SchulzNo Gravatar (48 comments)  •  Apr 24, 2009 @8:45 am

    Rob –

    With the advent of technology, I’m sure this has greatly reduced the headaches of building a customer data base.

    Enjoy your stay in San Diego! Tough assignment, but someone’s got to do it! ;-)

    Pam
    Invest in Your Future

    Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost

    Personal Investment Strategies

    Reply

  3. Lynn LaneNo Gravatar (57 comments)  •  Apr 24, 2009 @9:00 am

    Rob,

    I’m looking forward to knowing more about the customer data base.

    Lynn Lane
    http://www.Warriorofsuccess.com
    Warrior Of Success Training

    Reply

  4. Duane CunninghamNo Gravatar (51 comments)  •  Apr 24, 2009 @9:20 am

    Hi Rob,

    Yep! There’s gold in them there hills when it comes to your relationship with your customer list

    You want to build a loyal following of raving fans

    Duane

    Super-ADVANCED Sales & Persuasion Strategies
Proven to Quickly Create a Flood of Money
Constantly & Continuously Flowing into YOUR
Bank Account Like the Niagara Falls…
100% GUARANTEED!!

    Discover Secret Persuasion Techniques that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Expert Duane Cunningham!

    Reply

  5. Christian HallerNo Gravatar (48 comments)  •  Apr 24, 2009 @9:23 am

    Agree with the idea that quality of the list is most important. Any recommendations for the best methods to maintain this list – spreadsheet, Outlook, CRM?
    Christian Haller
    The Art of Good Eating
    Easy Italian Recipes

    Reply

  6. Steve ChambersNo Gravatar (103 comments)  •  Apr 24, 2009 @9:28 am

    The customer list is one single most important asset most busineses have. WIthout one you start for scratch everyday.

    Steve Chambers, The Sales Expert
    Are you a Sales Eagle?

    Reply

  7. Yann Vernier - ProfitsTactics.comNo Gravatar (38 comments)  •  Apr 24, 2009 @12:08 pm

    This is such critical advice. Maintaning and segmenting the list seems like a lot of work to many buisiness owners, but this simple discipline is much more profitable than starting each day as a brand new business looking for new customers.

    Yann, ProfitsTactics.com

    Reply

  8. Mesha CasperNo Gravatar (3 comments)  •  Apr 24, 2009 @12:52 pm

    I really thought that was a very, very helpful piece of information. For me it was clear and to the point; easy for someone just starting out like me to understand and apply.
    thank you
    Mesha:)

    Reply

  9. Mesha CasperNo Gravatar (3 comments)  •  Apr 24, 2009 @1:55 pm

    I absolutely love your web page by the way it looks great.

    Reply

  10. Anthony LemmeNo Gravatar (41 comments)  •  Apr 24, 2009 @2:51 pm

    I’ve heard over and over again as I am learning this business that exisiting customers are gold.

    Anthony’
    http://www.anthonylemme.com

    Reply

  11. Philip GravesNo Gravatar (52 comments)  •  Apr 24, 2009 @4:36 pm

    As usual, great advice.

    Philip Graves
    Consumer Behaviour Expert
    author of “The Secret of Selling: How to Sell to Your Customer’s Unconscious Mind”

    Reply

  12. Bob KauferNo Gravatar (49 comments)  •  Apr 24, 2009 @4:38 pm

    This is great advice that I have fallen down on in the past.

    I am going to try to do much better with my online business

    Bob Kaufer
    Sign Up for My Free Neuro Performance E Course Here

    Reply

  13. JJ JalopyNo Gravatar (57 comments)  •  Apr 24, 2009 @5:10 pm

    Great advice dude!

    Ah. San Diego. Which of course in German means a whale’s v…

    JJ Jalopy.
    How to become a coach with JJ Jalopy

    Reply

  14. Sonya LenzoNo Gravatar (30 comments)  •  Apr 24, 2009 @5:28 pm

    I learned this by accident when I dialed a wrong number early on in my sales career. I called a current client when I thought I was prospecting. When they came on the phone I sort of bumbled along and said uh uh I was just calling to see how you were doing today. They almost fell over. They said no insurance agent had EVER called them to see “how they were doing ONCE THEY HAD MADE THE SALE”.
    Pretty valuable lesson to me on how to defferentiate myself.
    SunnyMarie
    http://www.sunnymarie.com
    http://www.sunnymarie.wordpress.com

    Reply

  15. April BraswellNo Gravatar (73 comments)  •  Apr 24, 2009 @6:48 pm

    Hi Rob,

    I love how you make a point to SEPARATE the categories of Suspects from Customers. Indeed, there is a HUGE difference.

    excellent reminder for sales people and business owners alike.

    Best regards,

    April Braswell

    Dating Expert and Online Dating Coach

    Grief and Divorce Recovery Seminar

    Reply

  16. David PowerNo Gravatar (42 comments)  •  Apr 24, 2009 @7:39 pm

    Treating customers well is something so many business forget to remember is key to success!! have you ben to france..youll know what I mean.

    Reply

  17. Lisa McLellanNo Gravatar (90 comments)  •  Apr 24, 2009 @8:45 pm

    My little list needs building for sure. I’ll have to check the quality of it, but that won’t take long as there are only about 5 names on it! LOL

    Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs

    Reply

  18. jc mackenzieNo Gravatar (48 comments)  •  Apr 24, 2009 @9:25 pm

    Great advice. One vof the best “eagles” I ever met carried a notebook, then a Palm with him everywhere and he was constantly updating the info keeping his database fresh. He set all kinds of records and enjoyed every step’
    Thanks
    JC
    JC

    Butterfly Marketing
    Manuscript

    Reply

  19. mark mallenNo Gravatar (35 comments)  •  Apr 24, 2009 @10:19 pm

    Rob, you are so right. We have always collected emails using one method. We recently went to a second method that doubled our database. Mark

    Marketingscoops

    GlacierIceCream

    Reply

  20. mark mallenNo Gravatar (35 comments)  •  Apr 24, 2009 @10:20 pm

    Rob, you are so right. We have always collected emails using one method. We recently went to a second method that doubled our database. Mark

    Marketingscoops

    Reply

  21. Jennifer BattaglinoNo Gravatar (25 comments)  •  Apr 25, 2009 @8:24 am

    Great advice and makes sense to keep 2 lists. I need a list…

    Jen B

    The Harwood Center – Tinnitus, Chronic Illness, Fers, Phobias, and Anxiety
    The Harwood Center Products

    Reply

  22. Mitchell RehaumeNo Gravatar (12 comments)  •  Apr 25, 2009 @12:44 pm

    Hi Rob,

    I never thought of keeping two lists. Great information. For list keeping I use the software ACT. It’s great on how organized I can be and how much infomation I can track with my customers.

    Mitch
    BlackBerry Mobile Education
    Fastest and Cheapest Motorola v551 unlock codes
    Fastest and Cheapest Mototorola v180 unlock codes

    Reply

  23. Darryl PaceNo Gravatar (66 comments)  •  Apr 25, 2009 @8:49 pm

    Great information. The 2 list idea is new to me. It seems like a great idea.

    Health, Fitness — Darryl Pace
    Fitness Product Review

    Reply

  24. Don ShepherdNo Gravatar (44 comments)  •  Apr 26, 2009 @8:31 am

    I’ll be updating my list now that you mentioned it.

    Don Shepherd
    Oregon Flyfishing

    Reply

  25. Pat BeckerNo Gravatar (40 comments)  •  Apr 26, 2009 @7:39 pm

    Two lists, more if needed, and you can prepare your message for the exact niche you’re targeting. A happy customer hears what you say differently than the prospect.

    Pat
    Business Owners Fast Track to Internet Profits

    Reply

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