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The Purpose of A Business

Apr 23, 2009
Sales
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I am going to share a simple yet profound quote related to business and asset protection with you today as I rush out to the airport…

“The whole purpose of a business is to create and keep a customer” –Peter Drucker

That’s it…

Think of all the things that are NOT the purpose of a business.  Everything else besides creating and keeping customers.

So, CUSTOMERS are the major asset of your business. 

What are you doing to find more of them? 
What are you doing to keep the ones you have from defecting to the competition?
What are you doing to keep them from forgetting you even exist?

Now, I’m off to San Diego for a few days but I should have some very interesting things to share from my trip…

Seize the Day,

Rob

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20 Comments
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20 Comments

  1. Duane CunninghamNo Gravatar (51 comments)  •  Apr 23, 2009 @6:26 am

    Hi Rob,

    Have fun with Frank and learning Mass Control!!

    You know i always thought thats what business was too until I heard an interview that struck me like a bolt of lightning!!

    He said “the purpose of a business is to make money!!” as in greenbacks in the back pocket!

    Sure enough I thought hell thats what business is about to create an income for me and my family!

    Duane

    Super-ADVANCED Sales & Persuasion Strategies
Proven to Quickly Create a Flood of Money
Constantly & Continuously Flowing into YOUR
Bank Account Like the Niagara Falls…
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    Discover Secret Persuasion Techniques that Work Like Magic by Tapping Into the Psychology of the Mind with The Worlds Leading Persuasion Expert Duane Cunningham!

    Reply

  2. Bob KauferNo Gravatar (49 comments)  •  Apr 23, 2009 @7:00 am

    Sometimes we forget that. Focus on the customer is good advice.

    Bob Kaufer
    Sign Up for My Free Neuro Performance E Course Here

    Reply

  3. Christian HallerNo Gravatar (48 comments)  •  Apr 23, 2009 @7:50 am

    It’s all about the customer and your relationship to them.
    Christian Haller
    The Art off Good Eating
    Easy Italian Recipes

    Reply

  4. Lynn LaneNo Gravatar (57 comments)  •  Apr 23, 2009 @8:30 am

    You have no business or cash flow without the customer.

    “The only way to predict the future is to create it” – Peter Drucker

    Have a great trip Rob.

    Lynn Lane

    http://www.Warriorofsuccess.com

    Reply

  5. John HoNo Gravatar (86 comments)  •  Apr 23, 2009 @11:03 am

    May I add the word “paying” so that the quote becomes:

    “The whole purpose of a business is to create and keep a PAYING customer.”

    John Ho
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress Blog)
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Money Page)

    Reply

  6. Anthony LemmeNo Gravatar (41 comments)  •  Apr 23, 2009 @11:39 am

    Simple wisdom that is often clouded by too much intellectual material designed to “create” customers.

    Anthony
    http://www.anthonylemme.com

    Reply

  7. Lisa McLellanNo Gravatar (90 comments)  •  Apr 23, 2009 @12:24 pm

    Yes, customers are key. Without them there is no business. Great questions to promote thinking which will lead to actions hopefully, that then bring in more customers.
    Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs

    Reply

  8. Pam SchulzNo Gravatar (48 comments)  •  Apr 23, 2009 @12:38 pm

    What a novel concept – “The whole purpose of business is to create and keep a customer.” Geez – I thought the purpose of business was for the government to come in, take over, screw up the market forces and declare it a total failure. Silly me!

    Pam
    Invest in Your Future
    Great Minds, Great Wealth: How to Raise your Return, Reduce your Risk, Cut your Cost

    Personal Investment Strategies

    Reply

  9. Sonya LenzoNo Gravatar (30 comments)  •  Apr 23, 2009 @1:08 pm

    You know the saying, there is nothing so uncommon as common sense.
    SunnyMarie
    http://www.sunnymarie.com
    http://www.sunnymarie.wordpress.com

    Reply

  10. Pat BeckerNo Gravatar (40 comments)  •  Apr 23, 2009 @2:24 pm

    Who hasn’t had the experience with Big Company where the accounting department acted like they ran the company? Maybe it wasn’t accounting, it was another department, Research and Development, Advertising and Public Relations. The good CEOs never forget that sales make it possible for the company to exist and all other departments support that effort.

    Pat
    Business Owners Fast Track to Internet Profits

    Reply

  11. Mitchell RehaumeNo Gravatar (12 comments)  •  Apr 23, 2009 @2:25 pm

    Hi Rob,

    So true but it seems nobody follows this advice. They either do one or the other but not both at the sametime.

    Mitch
    BlackBerry Mobile Education
    Fastest and Cheapest Motorola v551 unlock codes
    Fastest and Cheapest Mototorola v180 unlock codes

    Reply

  12. JJ JalopyNo Gravatar (57 comments)  •  Apr 23, 2009 @3:02 pm

    This is a great quote Rob.

    Thanks! Enjoy Mr. Kern! :-)

    JJ Jalopy.
    How to become a coach with JJ Jalopy

    Reply

  13. Yann Vernier - ProfitsTactics.comNo Gravatar (38 comments)  •  Apr 23, 2009 @5:35 pm

    I love Drucker’s quotes – so simple yet so profound. Great reminder for any business owner.

    All the best,
    Yann

    Reply

  14. jc mackenzieNo Gravatar (48 comments)  •  Apr 23, 2009 @8:26 pm

    Simple, Profound, True.

    Well said, have a safe trip

    JC
    JC

    Butterfly Marketing
    Manuscript

    Reply

  15. Darryl PaceNo Gravatar (66 comments)  •  Apr 23, 2009 @8:31 pm

    That is a simple, not widely known, truth. Most people, even business owners, do not think of a business that way. I know I didn’t; not until I read that quote.

    Hey, on another note, your homestead exemption advice (from a previous post) is going to save me a bundle! I talked with my accountant about it yesterday and he wondered why I hadn’t taken advantage of it yet. I wondered why he hadn’t mentioned it to me before. Anyway, thank you for the tip!

    Health, Fitness — Darryl Pace
    Fitness Product Review

    Reply

  16. Don ShepherdNo Gravatar (44 comments)  •  Apr 23, 2009 @10:42 pm

    Rob An eye opening Quote. something to think about as i take time away from my business to blog.

    Don Shepherd
    Oregon Flyfishing

    Reply

  17. April BraswellNo Gravatar (73 comments)  •  Apr 23, 2009 @10:58 pm

    Excellent point about the main purpose, so essential for businesses.

    Got my incorporation stuff into the state of NV today. :)

    All the best,

    April Braswell

    Online Dating Sites Review, Internet Dating Sites Guide

    Reply

  18. mark mallenNo Gravatar (35 comments)  •  Apr 24, 2009 @12:07 am

    I can’t agree more. Satisfied customers bring in new customers. Mark

    Marketingscoops

    GlacierIceCream

    Reply

  19. Steve ChambersNo Gravatar (103 comments)  •  Apr 24, 2009 @9:25 am

    Simple and effective advice.

    Steve Chambers, The Sales Expert
    Are you a Sales Eagle?

    Reply

  20. David PowerNo Gravatar (42 comments)  •  Apr 24, 2009 @7:41 pm

    San Diego sounds great!! wish I was there…!

    Expert in Hypnosis, Success Thinking and Practical Parenting

    David Power’s Hour/

    Reply

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