What i mean is that some people spend alot of time doing activities to feel busy and feed the idea that they’re progressing on their dream. This is significantly easier than going out there and closing sales, setting up JVs and so on – the stuff that really gets results.

Thanks for the great post.

Max Soutter

The comment about the business cards was intended to say that many people get really bogged down in this as a creative project too early in the game.

Many of the best business minds I know don’t even have a card.

I agree that the name is critical, both from an SEO and a customer top-of-mind positioning standpoint.

Great comment, Thanks.
Rob

Have to say i disagree with the comment about business cards
being low leverage activities. When used right, like any marketing piece, they can be very powerful.

Nonetheless, your business name is the begining of your marketing process. in my experience (200 or so businesses to date), a name can make alot of difference.
Consider the SEO implications for instance. Have a name with a strong product or benefit association can make a massive difference to your google rankings.

Even offline, you’ll find it more easier, cheaper and faster to build a brand when you’ve chosen a good name. Here’s what i consider…

a) product/ benefit associaltion
b) easy to pronounce and spell
c) memorable
d) unique as possible
e) short a possible.

Ofcourse there’s also the trap of spending too long on a name…

Max Soutter

Sheridan

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Cindy

This is another simple AND superb post.

I think so many of us who were not previously business owners run into so much mental, all those fear blocks, when we start circling towards actually STARTING (gasp, gasp) a business.

And your pragmatism and clarity GUIDES them right into by helping them (us) to keep our focus upon what is essential.

and to refrain from focusing upon the distractions.

Excellent!

Great relationship building. I truly appreciate it. It is helpful for online and F2F models.

All the best,

April Braswell

Online Dating Coach, Romance Coach, Relationship

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I tried to imbed links in the post above but failed miserably. Please help me if you have time.

Bob

Good post. Another option if you want to get going with the incorporation but cannot arrive at the perfect name because you are still defining your product or niche, is to pick a generic corporate name that will never be seen to the public. i.e. Acme, Inc.

With this name get all of your initial paperwork done, and order Corporate Veil Pro so you know what to do to keep your limited liability.

Now once you decide on the direction for your company, you can get one or more assumed names. These may be called a dba in your state. The great thing about dba’s is that you can have as many as you want and you don’t have to have the corporation designation (Inc., Corp, Ltd.) after it. Each state has different requirements for getting a dba so make sure you check your states incorporation statutes.

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Great process for choosing a name… I think most people just kind of grad what sounds good to them… A name communicates so much about your company… As such it is important to choose a good one… Your post is practical.

David J. Parnell | Communication Expert
The Effective Communication Blog

Scott

To Pure Numerology, the most important is the DATE of incorporation as it’s the enterprise’s birth date.

But the name itself or even its symbol / logo is still important. Look at IBM’s logo. How many trips there? What’s its significance?

John Ho
Understanding Personalities for Better Influence & Persuasion

Steve
Sales and Leadership Consultant