Hi All,
Today a very quick post as I am heading out to an early morning meeting with my business partner at Caribou Coffee…
We are going to do something that we do every year at this time, we sign our Thanksgiving cards and get them in the mail.
We have found that the Christmas holiday most businesses get lots of cards and although people are always happy to get a card, you tend to get lost in the clutter. So, for the past 7 or 8 years we have sent Thanksgiving cards.
( Here is a link to the people that we use for our cards: http://www.gallerycollection.com )
Since our customers are what makes our business prosper, it is a logical message to send them a note of Thanks on this day. We get a personalized message printed in ours and both of our names, then we sign each one individually. For some people we write a personal message as well.
At this time of Thanksgiving, even the toughest business person you deal with is likely having some sentimental thoughts of family and past memories, and almost everyone has a positive association with Thanksgiving.
So, why not associate yourself as our Consumer Buying Expert Philip Graves teaches with those warm, friendly feeling of family, togetherness, and gratitude?
I have gone into a meeting with many a customer and saw my Thanksgiving card sitting on their shelf or their file cabinet because it arrives before the barrage of Christmas wishes…
It’s still not too late to send Thanksgiving cards to those very important people that you are doing business with!
Thanks for reading,
Rob