I’ll post this tonight since tomorrow I’ll be driving most of the day to Spring Break at the scene of the crime: Jekyll Island (the crime? The creation of the Federal Reserve Bank in 1910, see http://budurl.com/jekyll for one version of the story)

But that is a tangent… something interesting happened earlier tonight…

I was at dinner with my wife and the chef/owner of the restaurant came over to talk with us for a while since I had asked the waitress a few questions about the place.  The topic turned to his business level and I asked him whether he was using social media like Facebook and Twitter to spread the word about his business.   I gave him a few examples of other Atlanta dining places doing a good job of this…

His response was a bit of a shock… “I just started a Twitter account in the last couple of days and I plan to have a Facebook page up and start using Twitter to promote my business by the end of 2010”.

My jaw hit the table, and I said “2010? I doubt if Twitter will even be around in its present form by the end of 2010, and Facebook too.  You need to have that up and going this weekend at the latest.  It just isn’t that hard… You have a bunch of twenty-somethings working here, let one of them do it while they are standing around.”

To his credit, he agreed that it was probably not wise to wait for 2010 and he went back to his work at the pass, and a few minutes later I saw that he tweeted his “Special of the Night”—good for him… this is an excellent use of Marginal Time (which is a topic for a later day)…

The point of me telling you this true-life story?

Do you have plans to complete something way in the future that you should be doing right now?

Rob

PS: The dinner was great, and we went and saw the musical “Happy Days” at the Fabulous Fox Theater in Atlanta afterwards. It was a lot of fun seeing Richie, The Fonz, Potsie, Ralph, Joanie (and of course Chachi), Mr. C. and Marion, and Pinky Tuscadero again…