Simple Asset Protection Strategy #2: Proper Insurance

Asset Protection
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Insurance is something that most people consider extremely boring.  Policies, coverage, riders, exclusions, blah, blah, blah… It is the one thing that we buy that we hope NEVER PAYS US BACK…

 

We tend to ignore our insurance, until an accident or other event occurs… and then we dive into the small print of our policy with gusto.  And sometimes swear at the things that we thought we covered but aren’t.    

 

First off, what is insurance?  In the big picture, we are trying to protect ourselves from a fairly low-probability event that has the potential to devastate us financially.  We make a payment to the insurance company, and so do many other people, and the ones that have the unfortunate event happen get reimbursed for all or part of their loss.  The ones that don’t get crushed by the event can sleep easy at night hoping they don’t need their purchase.

 

So, there are two factors that determine what the insurance company is going to charge us for a policy—1) what is the amount of the loss we are trying to protect, and 2) what is the probability of the event occurring.

 

Just as a simple example, you have Homeowners insurance… let’s say your house and contents are worth $400,000 (not including the land which will still be there no matter what).  In a given year, if there is a 0.25% chance of you having a fire or other cataclysmic event that would cost the insurance company that $400,000, then they would charge you about $1000 a year plus their overhead plus a profit for themselves to take this burden.  As long as they made proper guesses about the probability, then they will do well, and the 0.25% of people that suffer the huge damage will be able to recover.  The lucky 99.75% paid their $1200 safe in the knowledge that a disaster wouldn’t ruin them.

 

Some things are not big enough to worry about insuring against—when you are able to handle the risk yourself and afford the cost of the event, then this is called being self-insured.  Many people with cars that are paid off do not insure their cars against collision (relatively small bucks), but only against the liability claims of someone who might be injured (could be big bucks if death or serious injury occurs)…

 

In business there are a number of key insurance areas that need to be looked into…

  • Automobile Liability
  • Home Office
  • Business Interruption
  • Professional Liability
  • And many others…

If you have an Insurance Agent, they are a vital part of your team and you need to schedule a time to review your coverages.  Another new concept is what is called a Business Insurance consultant, and these professionals will review all your risk areas, and help you get the right coverages without any bias towards particular insurance companies.  This is a great way to proceed if you don’t already have coverage. 


Having the proper insurance in place so that the “Black Swan Event” doesn’t cost you everything is a vital asset protection strategy…

Have a safe and well-insured day!


Rob

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17 Comments

17 Comments

  1. Christian HallerNo Gravatar (48 comments)  •  May 1, 2009 @10:40 am

    Good insurance summay. Sadly insurance is boring to nearly everyone and one reason noone really pays it the attention it deserves.
    Christian Haller
    Good Food Fast & Easy
    Healthy Italian Recipes

    Reply

  2. John HoNo Gravatar (86 comments)  •  May 1, 2009 @10:45 am

    Rob,

    Yes, insurance is a necessary evil to have a peace of mind in running business.

    John Ho
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (WordPress Blog)
    Numerology Expert Helps Understanding Personalities for Better Influence & Persuasion (Money Page)

    Reply

  3. Pam SchulzNo Gravatar (48 comments)  •  May 1, 2009 @11:09 am

    Good summary on what drives insurance rates. Thanks for the great information.

    Pam
    Invest in Your Future

    Reply

  4. Lynn LaneNo Gravatar (57 comments)  •  May 1, 2009 @12:27 pm

    Rob,

    Good to know information. That is an area I need to review in the next month or two.

    Lynn Lane
    Success Strategies For Life
    Success Today

    Reply

  5. Anthony LemmeNo Gravatar (41 comments)  •  May 1, 2009 @1:00 pm

    Useful information. It was nice to see a breakdown of how they calculate costs.

    Anthony
    Achieve the Inner Balance of a Zen Monk

    Reply

  6. Pat BeckerNo Gravatar (40 comments)  •  May 1, 2009 @2:31 pm

    No black swan events, please. Insurance coverage can help one sleep more peacefully at night.

    Pat
    Internet Dollars for Business Owners

    Reply

  7. Lisa McLellanNo Gravatar (90 comments)  •  May 1, 2009 @4:33 pm

    This is one thing I definitely need to stop putting off. I have to get my business insured soon! Thanks for the reminder.

    Lisa McLellan, Babysitting Services – Babysitters, Nannies, and Au-pairs

    Reply

  8. Yann Vernier - ProfitsTactics.comNo Gravatar (38 comments)  •  May 1, 2009 @5:53 pm

    This is sound advice, yet many business owners deal with insurance very hastily. Thank you for the reminder.

    All the best,
    Yann
    How to Get Organized, Stop Procrastinating, and Set Goals for Small Business Success

    Reply

  9. JJ JalopyNo Gravatar (57 comments)  •  May 1, 2009 @7:55 pm

    Thanks for this Rob. Nice and simple and clear as always.

    This is something I need to sort out.

    JJ Jalopy.
    <a href=”www.jjjalopy.com” Life Coaching Business Expert JJ Jalopy
    <a href=”www.howtobecomeacoach.net” How to become a lifecoach

    Reply

  10. Steve ChambersNo Gravatar (103 comments)  •  May 1, 2009 @8:17 pm

    Having the right insurance and the right amount of insurance is critical. While it may seem like a cost with little return it can be literally a life saver.

    Steve Chambers, The Sales Expert

    Sales Eagles – Sales Coaching for high flyers

    Reply

  11. mark mallenNo Gravatar (35 comments)  •  May 1, 2009 @8:21 pm

    Thanks for the necessary reminder Rob. I need to start comparing rates. They are starting to raise them. Someone has to pay for the financial mess we are in. Mark

    small business marketing

    ice cream marketing

    Reply

  12. jc mackenzieNo Gravatar (48 comments)  •  May 1, 2009 @10:00 pm

    Thanks for the information, well laid out as always. With children, it becomes a matter of even greater importance.

    Thanks
    JC
    JCMACKENZIE.COM

    Butterfly Marketing

    Reply

  13. Duane CunninghamNo Gravatar (51 comments)  •  May 2, 2009 @12:06 am
  14. Bob KauferNo Gravatar (49 comments)  •  May 2, 2009 @8:54 am

    Using an entity for asset protection is not a right, it is priviliege. To have the privilige public policy dictates that an injured party has a place to go to get compensation. That is the purpose of insurance.

    It is against public policy to create a shield sheltering assets from someone you injure. If you don’t have insurance, then your don’t have asset protection with your business entity.

    Bob Kaufer
    Sign Up for My Free Neuro Performance E Course Here

    Reply

  15. Darryl PaceNo Gravatar (66 comments)  •  May 2, 2009 @11:42 am

    Rob,

    I find insurance a distasteful, buy necessary expense. I find it distasteful because we (business owners, independent consultants, etc.) spend quite a large amount of money on insurance with generally NOTHING to show for the expense. Our return on dollars spent is generally the peace of mind having insurance gives us.

    Home owners insurance, health insurance, dental insurance, automobile insurance, disability insurance, life insurance, business insurance…all this adds up to become, in aggregate, our largest expenditure, behind taxes and possibly our mortgage (if you have a mortgage payment). We spend the multiple thousands of dollars per year for peace of mind. I sometimes wonder whether or not we’d be better off forgoing some of the insurance (I wouldn’t do this with disability and liability insurance), saving the money, and doing more self insuring.

    Health, Fitness — Darryl Pace
    Fitness Product Review

    Reply

  16. Don ShepherdNo Gravatar (44 comments)  •  May 2, 2009 @8:05 pm

    time to look at my policy again. thanks for the reminder.

    Don Shepherd

    Fishing Central Oregon

    Reply

  17. Sonya LenzoNo Gravatar (30 comments)  •  May 3, 2009 @9:24 pm

    Gee Rob, where did you learn so much about insurance??????
    SunnyMarie
    http://www.sunnymarie.com
    http://www.sunnymarie.wordpress.com

    Reply

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