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	<title>Asset Defenses &#187; Sales</title>
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	<link>http://assetdefenses.com/twoway</link>
	<description>Personal Asset Protection Strategies for Small Business Owners...</description>
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		<title>Success or Failure in 2009?</title>
		<link>http://assetdefenses.com/twoway/success-or-failure-in-2009/</link>
		<comments>http://assetdefenses.com/twoway/success-or-failure-in-2009/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 01:18:41 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=561</guid>
		<description><![CDATA[Howdy,
Sorry for the long absence, I&#8217;ve been busy getting some important things done that you&#8217;ll see soon&#8230; Tonight, I wanted to bring to your attention&#8230;
My mentor and good friend Kevin Hogan has posted a great interview on his website titled&#8230;
Will You Succeed or Fail in 2009? (click to read)
I always read his two new articles [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/success-or-failure-in-2009/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Advanced Trust-Building Strategy&#8230;</title>
		<link>http://assetdefenses.com/twoway/advanced-trust-building-strategy/</link>
		<comments>http://assetdefenses.com/twoway/advanced-trust-building-strategy/#comments</comments>
		<pubDate>Wed, 13 May 2009 18:49:10 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=523</guid>
		<description><![CDATA[How to Quickly Build Trust With Customers…
 
In yesterday&#8217;s post we discussed that most people don’t do what they say they will do.  
 
We also discussed that keeping your promises will put you ahead of 95% of your competition and build trust. 
 
Lastly, we showed a simple 3-step system to ensure that you keep your word.
 
Now, we [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/advanced-trust-building-strategy/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>How to Excel? Keep your Promises…</title>
		<link>http://assetdefenses.com/twoway/how-to-excel-keep-your-promises%e2%80%a6/</link>
		<comments>http://assetdefenses.com/twoway/how-to-excel-keep-your-promises%e2%80%a6/#comments</comments>
		<pubDate>Tue, 12 May 2009 13:43:11 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=518</guid>
		<description><![CDATA[Most people don’t do what they say they will do.  This puts them in a huge hole credibility-wise with their customers and associates.
 

They create every excuse imaginable, often fabricating an excuse takes more effort than just doing what we say we’ll do.

This is very simple behavior to correct&#8230;
 
Step One. Only make commitments you plan to keep.

Step Two. Write [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/how-to-excel-keep-your-promises%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>On the Road Again&#8230;</title>
		<link>http://assetdefenses.com/twoway/on-the-road-again/</link>
		<comments>http://assetdefenses.com/twoway/on-the-road-again/#comments</comments>
		<pubDate>Sun, 10 May 2009 22:01:31 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Asset Protection]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=502</guid>
		<description><![CDATA[Hope everyone had a great Mother’s Day!
 
Hit the Play button below for a musical accompaniment to this blog post… and per Don&#8217;s request yesterday I went with one of my favorite Willie Nelson tunes&#8230;
 
(I know this music stuff is getting old but I made a few more changes and I want to make sure I&#8217;ve [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/on-the-road-again/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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		<title>Your Most Valuable Asset- Your Customer Database</title>
		<link>http://assetdefenses.com/twoway/your-most-valuable-asset-your-customer-database/</link>
		<comments>http://assetdefenses.com/twoway/your-most-valuable-asset-your-customer-database/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 11:42:47 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[customer database]]></category>
		<category><![CDATA[list]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=439</guid>
		<description><![CDATA[Here in sunny San Diego, I’ll continue on my theme from yesterday that the purpose of a business is to create and keep customers…
It should not come as too much of a shock that the most valuable asset of a business is the customer database.
You do have a customer database I hope…
You should make it [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/your-most-valuable-asset-your-customer-database/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>The Purpose of A Business</title>
		<link>http://assetdefenses.com/twoway/the-purpose-of-a-business/</link>
		<comments>http://assetdefenses.com/twoway/the-purpose-of-a-business/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 09:16:03 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=434</guid>
		<description><![CDATA[I am going to share a simple yet profound quote related to business and asset protection with you today as I rush out to the airport…
“The whole purpose of a business is to create and keep a customer” –Peter Drucker
That’s it…
Think of all the things that are NOT the purpose of a business.  Everything else [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/the-purpose-of-a-business/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Is Your Business Like The DMV?</title>
		<link>http://assetdefenses.com/twoway/is-your-business-like-the-dmv/</link>
		<comments>http://assetdefenses.com/twoway/is-your-business-like-the-dmv/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 13:01:27 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=432</guid>
		<description><![CDATA[I took my two fifteen year old daughters to the DMV to get their Driving Learner’s Permits this morning and it reinforced everything that is screwed up about government services…
1. We were there 30 minutes before the opened.  They opened 5 minutes late, and were in no hurry to get moving.
2. The employees ranged from [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/is-your-business-like-the-dmv/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>&#8220;K&#8221; is for Karma</title>
		<link>http://assetdefenses.com/twoway/k-is-for-karma/</link>
		<comments>http://assetdefenses.com/twoway/k-is-for-karma/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 12:11:32 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[ABCs of Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Karma]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=373</guid>
		<description><![CDATA[Picking up on the &#8220;ABCs of Business&#8221; series I started last year,
I got stuck on &#8220;K&#8221; because I couldn’t think of a great K word I wanted to discuss in the context of small business.  
I thought of “K is for Kids” and how they should be incorporated into your business and taught the basic principles.  I [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/k-is-for-karma/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>&#8220;Selling In Turbulence&#8221; audio program now available&#8230;</title>
		<link>http://assetdefenses.com/twoway/selling-in-turbulence-audio-program-now-available/</link>
		<comments>http://assetdefenses.com/twoway/selling-in-turbulence-audio-program-now-available/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 21:30:12 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Bold Calling]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[selling in turbulence]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=339</guid>
		<description><![CDATA[Fasten your seatbelts and raise your tray tables and seatbacks to their locked position…
The Bold Call Guys have just released our Selling in Turbulence audio system designed to help Sales Pros and Business Owners to take the right actions during turbulent times. We are “In the Trenches” and we are reporting back on what we are [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/selling-in-turbulence-audio-program-now-available/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selling In Turbulence</title>
		<link>http://assetdefenses.com/twoway/selling-in-turbulent-times/</link>
		<comments>http://assetdefenses.com/twoway/selling-in-turbulent-times/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:52:51 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Bold Calling]]></category>
		<category><![CDATA[Field Sales]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=323</guid>
		<description><![CDATA[


Bold Calling, Sales Strategies For Modern Times

 
Fasten your Seatbelts, it’s bumpy out there…
The Bold Calling Guys (Steve Chambers and Rob Northrup) are getting ready to record a 2-cd Audio Series on the Topic of “Selling In Turbulence”.  We plan to do it this week, with the first part tomorrow…
This timely discussion is intended to assist [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/selling-in-turbulent-times/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Thanksgiving Cards For Business&#8230;</title>
		<link>http://assetdefenses.com/twoway/thanksgiving-cards-for-business/</link>
		<comments>http://assetdefenses.com/twoway/thanksgiving-cards-for-business/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 12:38:23 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[thanksgiving]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=251</guid>
		<description><![CDATA[Hi All, 
Today a very quick post as I am heading out to an early morning meeting with my business partner at Caribou Coffee&#8230;
We are going to do something that we do every year at this time, we sign our Thanksgiving cards and get them in the mail.
We have found that the Christmas holiday most businesses get lots [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/thanksgiving-cards-for-business/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Copywriting Breakthroughs with Dan Kennedy&#8230;</title>
		<link>http://assetdefenses.com/twoway/copywriting-breakthroughs-with-dan-kennedy/</link>
		<comments>http://assetdefenses.com/twoway/copywriting-breakthroughs-with-dan-kennedy/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 05:13:42 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Cover Your Assets]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=172</guid>
		<description><![CDATA[Reporting live from St Louis, just listened to Dan Kennedy, my earliest marketing mentor (for the past 12 years), speak to 900 of us for two hours on Copywriting.
I have previously attended three different Dan Kennedy multi-day events on the topic of Copywriting and Sales Thinking so you’d think that a two hour talk on the [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/copywriting-breakthroughs-with-dan-kennedy/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>The Power of the Spider&#8230;Google Alerts</title>
		<link>http://assetdefenses.com/twoway/134/</link>
		<comments>http://assetdefenses.com/twoway/134/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 15:34:33 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[Productivity Tools]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=134</guid>
		<description><![CDATA[Google Alerts is an amazing Free Tool that uses the power of the Google search engine to watch 24/7 for information that is of value and importance to you.

How much would it cost to have an employee search the Internet continuously for new information related to your business? Google Alerts will do it for free [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/134/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>The &#8220;Secret&#8221; to Selling&#8230;</title>
		<link>http://assetdefenses.com/twoway/the-secret-to-selling/</link>
		<comments>http://assetdefenses.com/twoway/the-secret-to-selling/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 19:16:22 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=105</guid>
		<description><![CDATA[I&#8217;m assuming that we don&#8217;t want to be considered &#8220;used car salesman&#8221;?  
Instead we want to be considered one of the “good guys”.  And the good guys are the ones judged by their customers to have the customer’s best interest at heart when we sell them a product or service.
As &#8220;good&#8221; salepeople, the end result [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/the-secret-to-selling/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
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