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	<title>Asset Defenses &#187; Business Startup</title>
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	<link>http://assetdefenses.com/twoway</link>
	<description>Personal Asset Protection Strategies for Small Business Owners...</description>
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		<title>Eben Pagan’s Three Simple Questions…</title>
		<link>http://assetdefenses.com/twoway/eben-pagan%e2%80%99s-three-simple-questions%e2%80%a6/</link>
		<comments>http://assetdefenses.com/twoway/eben-pagan%e2%80%99s-three-simple-questions%e2%80%a6/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 16:58:29 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=393</guid>
		<description><![CDATA[No Internet access for the last 18 hours, driving me nuts.  (And It has cut out three times trying to add this post).  So, I’ll be brief…
I got to see and meet Eben Pagan (aka David DeAngelo) a few months back at Dan Kennedy&#8217;s Info Marketing Summit in St. Louis.  Eben talked about business for about [...]]]></description>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Business and the Art of Fire Starting&#8230;</title>
		<link>http://assetdefenses.com/twoway/business-and-the-art-of-fire-starting/</link>
		<comments>http://assetdefenses.com/twoway/business-and-the-art-of-fire-starting/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 10:08:14 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=364</guid>
		<description><![CDATA[Good day everyone, the topic for today came to me as I was going through some Boy Scout stuff in the garage yesterday (my son is a 13-year old First Class Scout working towards his Eagle hopefully in 3 years&#8230;
There are always opportunities for good ideas to be brought to life. But they won&#8217;t bring themselves [...]]]></description>
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		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>“J” is for Job…</title>
		<link>http://assetdefenses.com/twoway/%e2%80%9cj%e2%80%9d-is-for-job%e2%80%a6/</link>
		<comments>http://assetdefenses.com/twoway/%e2%80%9cj%e2%80%9d-is-for-job%e2%80%a6/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 19:12:09 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[ABCs of Business]]></category>
		<category><![CDATA[Business Startup]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=319</guid>
		<description><![CDATA[I hope you all are doing great today, and the year is getting off to a fantastic start.
(If not, what are you doing to change tomorrow?)

 
In Michael Gerber’s classic book “The E-Myth Revisited” (if you haven’t read it, you are in for a treat), he asks the simple question… Do you have a Business or [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/%e2%80%9cj%e2%80%9d-is-for-job%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Step 7: Starting Your Corporation</title>
		<link>http://assetdefenses.com/twoway/step-7-starting-your-corporation/</link>
		<comments>http://assetdefenses.com/twoway/step-7-starting-your-corporation/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 12:49:12 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Cover Your Assets]]></category>
		<category><![CDATA[corporate veil]]></category>
		<category><![CDATA[CorporateVeil Pro]]></category>
		<category><![CDATA[incorporation]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=145</guid>
		<description><![CDATA[Now that you have been through the previous six steps, assuming that everything still looks good and you have your resources ready to go, and you have a Name, and you know what you are going to sell first, and you know what structure makes sense for you, you are ready to jump into the [...]]]></description>
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		<slash:comments>20</slash:comments>
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		<title>Step 6: How to Decide&#8211; S Corporation or LLC?</title>
		<link>http://assetdefenses.com/twoway/step-6-how-to-decide-s-corporation-or-llc/</link>
		<comments>http://assetdefenses.com/twoway/step-6-how-to-decide-s-corporation-or-llc/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 11:30:22 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Cover Your Assets]]></category>
		<category><![CDATA[CorporateVeil Pro]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=120</guid>
		<description><![CDATA[
It seems that a few people read my last Step 5 about Deciding whether you needed a “Limited Liability Business” as a discussion of LLCs (limited liability companies).  As a primary business, in many cases, I don’t think that the LLC is the best way to go.  In other cases, it is.  Let’s look at [...]]]></description>
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		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Step 5: Do you Need a Limited Liability Business?</title>
		<link>http://assetdefenses.com/twoway/step-5-do-you-need-a-limited-liability-business/</link>
		<comments>http://assetdefenses.com/twoway/step-5-do-you-need-a-limited-liability-business/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 12:06:53 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Cover Your Assets]]></category>
		<category><![CDATA[corporate veil]]></category>
		<category><![CDATA[CorporateVeil Pro]]></category>
		<category><![CDATA[Limited Liability]]></category>
		<category><![CDATA[LLC]]></category>
		<category><![CDATA[S Corporation]]></category>
		<category><![CDATA[S corporations]]></category>
		<category><![CDATA[Sole Proprietorship]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=115</guid>
		<description><![CDATA[What is at Stake? 
Everything you own personally (now and in the future) could be at stake in this decision…
“Limited Liability” business means that the business is a separate thing from you personally and if setup and managed properly it gives the owners of the business a level of protection from things that happen within [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Step 4: Evaluating Your Resources</title>
		<link>http://assetdefenses.com/twoway/step-4-evaluating-your-resources/</link>
		<comments>http://assetdefenses.com/twoway/step-4-evaluating-your-resources/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 18:43:28 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Business Attorneys]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=103</guid>
		<description><![CDATA[Now that you have a name (Step 1), a rough idea of your startup expenses (Step 2) and a rough idea of whether you have any chance to make money (Step 3), we are about to shift gears from thinking to doing… Not quite yet though we have one more step that will help to [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/step-4-evaluating-your-resources/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Step 3: Forecasting Income, Expenses and Profits</title>
		<link>http://assetdefenses.com/twoway/step-2-forecasting-income-expenses-and-profits/</link>
		<comments>http://assetdefenses.com/twoway/step-2-forecasting-income-expenses-and-profits/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 11:24:05 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=91</guid>
		<description><![CDATA[
This post is a bit longer, but not too complicated.  I hope you will read it an understand it before starting a new business&#8230;
 
In order to determine how to structure the business, it is valuable to estimate how large this company you are creating is going to be.  Here are a few questions that you [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/step-2-forecasting-income-expenses-and-profits/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Step 2: Forecasting Your Business Startup Costs</title>
		<link>http://assetdefenses.com/twoway/step-2-forecasting-your-business-startup-costs/</link>
		<comments>http://assetdefenses.com/twoway/step-2-forecasting-your-business-startup-costs/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 01:05:57 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[Cashflow]]></category>
		<category><![CDATA[Startup Costs]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=89</guid>
		<description><![CDATA[Now that you have determined the scope of your business and a good name, it is time to figure out the money side of the startup.  The number one reason for business failure is lack of planning with regard to the financial side of the business.  The big ten dollar word for this is Undercapitalization.  [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/step-2-forecasting-your-business-startup-costs/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>The 7 Steps to Starting a Business (Step One: The Name)</title>
		<link>http://assetdefenses.com/twoway/the-7-steps-to-starting-a-business-step-one/</link>
		<comments>http://assetdefenses.com/twoway/the-7-steps-to-starting-a-business-step-one/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 12:21:11 +0000</pubDate>
		<dc:creator>Rob Northrup</dc:creator>
				<category><![CDATA[Business Startup]]></category>
		<category><![CDATA[business name]]></category>
		<category><![CDATA[corporate structures]]></category>
		<category><![CDATA[corporate veil]]></category>
		<category><![CDATA[naming your business]]></category>

		<guid isPermaLink="false">http://assetdefenses.com/twoway/?p=83</guid>
		<description><![CDATA[This week, we are going to do a series of posts exploring the decision to start a business.  Although you can get incorporated online in a matter of minutes in most cases, this is a major decision and can have huge financial impact so you want to make the best choices.  
Most things are not [...]]]></description>
		<wfw:commentRss>http://assetdefenses.com/twoway/the-7-steps-to-starting-a-business-step-one/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
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